Last updated: 19 March 2026
1. Who We Are
White Butterfly 1111 is operated by Zoë Wakerley. We provide oracle card education, digital products, and personal readings through our website white-butterfly-1111.com.
For any privacy-related queries, you can contact us at: contact@white-butterfly-1111.com
2. What Information We Collect
We collect the following types of personal information:
• Name and email address – when you sign up to receive our free Oracle Question Book or any other digital product
• Name and email address – when you subscribe to our email list
• Payment information – processed securely through Payhip when you purchase a product (we do not store your payment details)
• Booking information – name, email and any notes provided when booking a reading through Setmore
• Usage data – how you interact with our website, collected via cookies
3. How We Use Your Information
We use the information we collect to:
• Deliver digital products you have purchased or requested
• Send you emails you have opted in to receive, including our newsletter and product updates
• Process and manage reading bookings
• Improve our website and understand how people use it
• Comply with legal obligations
4. Legal Basis for Processing (GDPR)
Under GDPR, we process your personal data on the following legal bases:
• Consent – when you sign up to our email list or request a free product, you give us explicit consent to contact you
• Contract – when you purchase a product or book a reading, we process your data to fulfil that contract
• Legitimate interests – to improve our website and services
5. Email Marketing
We use MailerLite to manage our email list and send marketing communications. By signing up to receive any of our free resources or opting in during a purchase, you consent to receive emails from us.
You can unsubscribe at any time by clicking the unsubscribe link in any email we send you. We will never sell or share your email address with third parties for marketing purposes.
6. Third-Party Services
We use the following third-party services which may process your data:
• MailerLite (email marketing) – mailerlite.com/privacy-policy
• Payhip (product delivery and payment processing) – payhip.com/privacy
• Setmore (booking management) – setmore.com/privacy-policy
• ManyChat (Instagram automation) – manychat.com/privacy
• WordPress and Elementor (website platform) – wordpress.org/privacy
Each of these services has their own privacy policy. We encourage you to review them.
7. Cookies
Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:
• Essential cookies – required for the website to function properly
• Analytics cookies – to understand how visitors use our site
You can control cookies through your browser settings or through our cookie consent tool. Refusing non-essential cookies will not affect your ability to use the site.
8. How Long We Keep Your Data
We keep your personal data for as long as necessary to provide our services:
• Email subscriber data – for as long as you remain subscribed
• Purchase records – for 7 years in accordance with Irish tax law
• Booking records – for 2 years after the date of the booking
You can request deletion of your data at any time by contacting us.
9. Your Rights Under GDPR
As a resident of the EU/EEA, you have the following rights regarding your personal data:
• Right to access – request a copy of the data we hold about you
• Right to rectification – request correction of inaccurate data
• Right to erasure – request deletion of your data
• Right to restrict processing – request that we limit how we use your data
• Right to data portability – request your data in a portable format
• Right to object – object to our processing of your data
• Right to withdraw consent – withdraw consent at any time without affecting prior processing
To exercise any of these rights, please contact us at contact@white-butterfly-1111.com. We will respond within 30 days.
10. Data Security
We take reasonable steps to protect your personal data from unauthorised access, loss or misuse. Our website uses SSL encryption and we use reputable third-party services with their own security measures.
11. Children’s Privacy
Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact:
Zoë Wakerley
White Butterfly 1111
white-butterfly-1111.com
contact@white-butterfly-1111.com
14. Supervisory Authority
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Data Protection Commission (Ireland):
Data Protection Commission
21 Fitzwilliam Square South, Dublin 2, D02 RD28
www.dataprotection.ie
